Search Engine Optimisation
There are two distinct forms of referencing on the internet: natural referencing and paid referencing.
Natural referencing is the indexing of your website by the search engines, such as Bing, Yahoo, and obviously Google. To do this, it is necessary to analyze the computer files of your website;
Indeed, a good positioning is obtained through to the optimization of the source code of your pages, the choice of the keywords, the relevance of the content … among other parameters.
We also must consider the behavior of Internet users. According to their requests.
Services Connexion carries out an analysis to optimize the proposed contents and finally, your positioning.
Natural referencing takes into account the frequency of your activity on the web: the regular updating of a blog will undoubtedly positions it in better position than a website that is not intended to be updated regularly.
Finally, natural SEO requires a minimum indexing phase on the main website directories, plus those more specific, dedicated to your field of activity. This phase includes the necessary presence on the main social networks, such as facebook, twitter, etc … These various steps could be on free or paying platforms according to the selected partners.
Paid SEO is nothing more than an advertising strategy favoring sponsored links: Banners, Adwords Campaign, AdSense Campaign, Back-link, Directories, etc …
Referencing is a long-term task because in this area, the rules evolve as soon as the webmasters master them in order to provide a response, as relevant as possible, to the queries of Internet users.
Therefore, to be in pole position: Services Connection, prescriber on optimised communication branding.